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A UAE Airline Was Quick To Respond To Chrissy Teigen’s Tweet With Some Subtle Marketing
One thing’s for sure, whoever’s on the Etihad Airways marketing team is out here doing the most.
Etihad’s official Twitter account ensured a quick response to Hollywood model Chrissy Teigen’s tweet about wanting to work in hospitality this week.
The social media platform Twitter is many things, a place to vent out one’s frustrations, use as a ‘trusted’ news source, gain insight from individualist perspectives, rarely, a place for a brand to self-promote.
On April 27, Chrissy Teigen tweeted asking about getting into hospitality school
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F1 Weekend in Abu Dhabi: All The Epic Events You Can’t Miss!I wanna go to hospitality school. I am old and didn’t take my SATs. How does this work now? How do you get into school? Do I have to Laurie Laughlin photoshop myself being hospitable
— chrissy teigen (@chrissyteigen) April 27, 2021
To which the Abu-Dhabi based airline quickly responded:
“Time for your dreams to take flight, Chrissy. Why not join us here in Abu Dhabi and train with our crew? Service, sun, and a side of Saadiyat. First-class hospitality right here. No pun intended.”
Keyword used: hospitality, the cheeky response was a great way to promote the airlines’ ethos using one word out of a celebrity’s tweet.
You go, marketing person.
Time for your dreams to take flight, Chrissy. Why not join us here in Abu Dhabi and train with our crew? Service, sun and a side of Saadiyat. First class hospitality right here. No pun intended 😉 *Sky
— Etihad Airways (@etihad) April 29, 2021
The 35-year-old is an American model, TV personality, and author (and singer John Legend’s wifey) who has said a few good things about another UAE-based airline before
Basically, Teigen is no stranger to the UAE’s hospitality and services sector, previously clapping for a 28-hour stay in an Emirates lounge back in 2019.
I lived in the emirates lounge in Dubai for 28 hours. it was a delight
— chrissy teigen (@chrissyteigen) January 27, 2019
We wonder when we’ll see her and hubby make a trip to the UAE
Until then, let’s enjoy one of her iconic GIFs (sure some of us have used this more than once!)
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