Salt Bae, aka Nusret Gökçe, the salty chef and restauranteur in the Four Seasons Jumeirah makes headlines often – most recently with Franck Ribery for serving up an AED1,000 gold-coated tomahawk steak.

Ribery was criticised internationally for the indulgence, which led to him spewing a explicit rant on his social media, riddled with insults at people for his visit to Nusr-Et.

Gökçe as always, remains quiet on media matters, just working away on his restaurant (which is choc-full every night of the week).

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Salt Bae has previously entertained the likes of HH Sheikh Mohamed bin Zayed Al Nayhan – Crown Prince of Abu Dhabi, Ruler of Dubai – HH Sheikh Mohammed bin Rashid Al Maktoum, the kings of both Jordan and Morocco, David Beckham, Lionel Messi and Amir Khan, to name a few.

He’s become a tourist attraction in his own right, with everyone flocking to the restaurant to get their meals salted by the famous Turkish chef.

Whether you love or loathe the internet-famous chef, he’s created a product that people want, and they want it in spades.

Celebrities even want pictures with the Turkish butcher

He has become a Dubai tourist attraction in his own right

What started as one video in 2017 has now exploded his celebrity – and people are lapping it up, two years later.

In a time where dozens of Dubai restaurants are closing down, changing hands or rebranding every month, Nusr-Et Dubai is thriving – thanks to its eccentric namesake.

Like a visit to the Burj Khalifa, The Dubai Mall and the Miracle Gardens, it’s a staple of a Dubai visit for some; people seek out a visit to Salt Bae’s famous Dubai restaurant to get a peek at the chef in action.

Whether you love or hate him, you have to respect the guy – (who has 18.8 million followers on Instagram) and that he knows how to work the internet, the media and celebrities.