{"id":2637,"date":"2018-05-10T08:41:12","date_gmt":"2018-05-10T08:41:12","guid":{"rendered":"https:\/\/lovin.co\/abudhabi\/en\/media-council-influencer-laws\/"},"modified":"2018-05-10T08:41:12","modified_gmt":"2018-05-10T08:41:12","slug":"media-council-influencer-laws","status":"publish","type":"post","link":"https:\/\/lovin.co\/abudhabi\/en\/news\/media-council-influencer-laws\/","title":{"rendered":"The Director General Of The National Media Council Has Made New Statements On The Changes To Influencer Laws"},"content":{"rendered":"
New laws were recently announced<\/a> in regards to the regulation of influencers – and the requirements that they have business licences to trade.\u00a0<\/p>\n The initial announcement created a little confusion – who would the new laws affect?\u00a0What would it require?\u00a0How much would licences cost?\u00a0<\/p>\n The updates and information has been rolled out over the course of the past few months, and created conversations regarding influencers endorsing products for renumeration.\u00a0<\/p>\n He said when asked about accepting experiences and tickets\u00a0as payments:\u00a0“It is not about getting tickets, it is about getting paid. Importantly, differentiating between advertisement and endorsement is the the responsibility of the advertiser not to fool the audience.”<\/p>\n He also said:\u00a0“Social media influencers who conduct commercial activities though social media platforms – advertisements, news, whatever it may be – need a licence. If they are getting paid, they need a licence.<\/p>\n “They are conducting commercial activities so there needs to be a legal framework. To protect the consumer too.\u00a0<\/p>\n “We are looking at the difference between endorsing versus advertising, the consumer has the right to understand.\u00a0<\/p>\n “We’ve seen cases where influencers were advertising health products that weren’t\u00a0 endorsed by the Ministry of Health. We want to regulate that industry and raise the standard.”<\/p>\nDirector general of the National Media Council, General HE Mansour Al Mansouri made a statement today at the MEPRA Majlis<\/a> event in Abu Dhabi<\/h3>\n