Forbes Just Ranked 9 Lebanese Among The Most Powerful Businesswomen 

Diana E.

Forbes Middle East unveils the Top 100 Most Powerful Businesswomen for 2024, recognizing influential women from various industries for their exceptional leadership skills, innovative thinking, and commitment to driving change.

Here are nine Lebanese women who made it to the list:

1. Samia Bouazza


Bouazza founded Multiply Marketing Consultancy in 2003. She spearheads the company’s strategic evolution, manages its investment endeavors, and ensures the sustainable expansion of its subsidiary entities. Additionally, she holds board positions in various firms, including TAQA, Arena Events Group, and Emirates Driving Company.

2. Leila Serhan

Leila Serhan, Senior VP and Group Country Manager for Visa’s North Africa, Levant, and Pakistan region, oversees operations across 15 countries from five regional offices. She is a staunch advocate for women’s empowerment, founding and leading the Women in IT Association in Lebanon. Additionally, she supports startups in the region as an active business angel. Leila holds a bachelor’s degree in business administration from the American University of Beirut.

3. Elda Choucair

Choucair stepped into her current position in 2021, transitioning from her prior role as COO. With two decades of industry experience under her belt, Choucair holds significant roles, including Vice Chair at the Advertising Business Group and advisory council membership at the Middle East Inclusion and Diversity Council. Moreover, she serves as a board member for the Interactive Advertising Bureau MENA and Endeavor in the U.A.E.

4. Leila Hoteit

Hoteit boasts 19 years of industry expertise. She spearheads the Education, Employment, and Welfare (EEW) global practice, overseeing the completion of more than 650 projects in 2022–2023.

5. Rima Assi

Assi commenced her journey with McKinsey & Company in 2006. By 2019, she had ascended to the position of senior partner and managing partner for Abu Dhabi. In 2022, she further expanded her role as the Global Leader for Social, Healthcare, and Public Sector Institutions. Additionally, she spearheaded Forward, a complimentary online learning platform by McKinsey, boasting over 270,000 active participants.

6. Olfat Sami Berro

Berro began her tenure at Roche in 2003 and transitioned to her current role in 2019. She also serves on the executive committee for PhRMA Middle East & Africa and is a member of the Middle East Inclusion & Diversity Council.

7. Lana Khalaf

In 2018, Khalaf assumed the role of general manager at Microsoft Qatar, while Arif took on the position of general manager at Microsoft Egypt in March 2020. Khalaf’s journey with Microsoft commenced in 2006 as an academic developer evangelist, progressing to roles such as education and public sector director over the years.

8. Pia El Hachem

El Hachem joined Uber in 2018, assuming her current role in 2021, where she supervises operations in the U.A.E., Jordan, and Lebanon. With over a decade of industry experience, El Hachem previously held positions as the strategy and planning manager for the Middle East and Africa at Uber and as an associate at Booz & Company.

9. May Nasrallah

Nasrallah established deNovo Partners in 2010, providing advisory services to regional sovereigns, corporations, family groups, and private equity funds on corporate sales, acquisitions, mergers, and capital raises. Additionally, she serves as ADNOC’s independent financial advisor for international acquisitions.



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