12 Million Dollars For An Ad? This Egyptian Compound Ad Has Everyone Raising Eyebrows!

In a move that’s got the internet buzzing, a North Coast compound in Egypt just dropped an eye-popping $12 million (that’s about 600 million EGP) on an ad campaign that’s got everyone talking.

Yes, you read that right—$12 million! But what could possibly warrant such a hefty price tag? Well, it’s all about the star power.

The ad features none other than Hollywood legend Sylvester Stallone, his three daughters—Sophia, Sistine, and Scarlet—and football icon Thierry Henry.

 

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It’s a high-octane lineup designed to make even the most luxurious beachfront properties look like a bargain. But the question on everyone’s mind is: Was it really worth it?

Let’s break it down:

  • $5 million for Stallone: A true action hero, Stallone doesn’t come cheap. But with his iconic status and rugged charm, it’s no surprise he took center stage in the campaign.

  • $3 million for the Stallone daughters: Sophia, Sistine, and Scarlet might not be as globally famous as their dad, but they’re no strangers to the spotlight. Their star power definitely added some extra sparkle to the ad.

  • $4 million for Thierry Henry: The football legend’s participation in the campaign isn’t just a nod to luxury—it’s a full-throttle endorsement from one of the world’s greatest athletes.

Naturally, when such a massive amount is spent, the reactions are anything but subtle. Some are praising the creativity behind this celebrity-filled ad, while others are scratching their heads, wondering how this much money can be justified.

The internet is split…

Some say the price tag is a bit much, considering that the real estate market doesn’t exactly need an action hero to sell properties. Others, however, are all for the glitzy extravagance, arguing that if anyone can pull off a luxury ad with this much star power, it’s certainly a brand aiming for the high-end market.

Next: Weekend Covered: 12 Hot Events Happening In Cairo You Don’t Wanna Miss!

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