Egyptian Actress Salma Abu Deif Is Launching A Swimwear Brand

It’s summertime and if you’re not working a 9-5 job in an office in Cairo, you’re probably by the beach in the North Coast or somewhere along the Red Sea enjoying Pina Coladas. What’s your outfit? Basically swimwear – all day, every day.

Although most of us scurried to the mall to get swimsuits, it’s safe to say it was a disappointing experience. But not to fret because influencers, who know this feeling all too well, decided it’s time to make a difference. It’s time to make a swimwear brand. #notspons

We’re talking about Egyptian actress, influencer and model Salma Abu Deif who just announced her swimwear brand that’s launching oh-so-soon

Salma took to her Instagram to make the announcement, captioning the post “Elma is a carefully tailored swimwear brand created to suit all bodies. I have seen a gap in the swimwear market that makes it difficult for women to find what suits them and their body type – it’s a constant struggle that I have seen everywhere. I aim to create not only a brand but an environment and community that celebrates and embraces natural beauty in all the forms it comes in. This is Elma. Your second skin.”

According to Salma, she’s been tirelessly working on this for the past 3 years. Can you imagine? All while working on her acting career which has been absolutely booming!

Absolutely amazing!