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Shark Tank, an American reality television programme, is setting foot in the Middle East for the first time.
The show is a multi-Emmy award-winning programme that has made its way to becoming a household name with its competitive spirit and the way it has made entrepreneurship seem approachable to a wider audience.
The concept is as follows: aspiring innovators pitch their product and service ideas to a panel of venture capitalists, aka the “sharks.” Then, they’re either accepted or completely trashed on. It’s a 50/50 chance.
The Japanese TV programme “The Tigers of Money,” from which the formula for the show originated, served as the inspiration for Shark Tank, which debuted in 2009.
Sony Pictures will soon begin accepting applications from businesspeople who want to travel to Egypt and compete in front of a panel of judges from the region, whose names have not yet been released, in an effort to spotlight the entrepreneurship space in the Middle East.
Minimum custom amount to enter is AED 2
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