Apple’s much-anticipated Glowtime event recently unveiled the iPhone 16, along with the latest iterations of AirPods and Apple Watches. The tech giant’s fans around the globe eagerly awaited the news of the release, excited to get their hands on Apple’s newest innovations.

However, for consumers in Egypt, excitement quickly turned to frustration as local resellers announced jaw-dropping prices for the iPhone 16 and other Apple products.

The iPhone 16 Pro Max, for instance, is being offered at a whopping EGP 107,600 – nearly three times its original price. Similarly, the new MacBook Pro has reached an unbelievable price of EGP 444,444, an amount many deem unthinkable for a laptop. With Apple’s prices already on the higher end of the market, the inflated costs due to resellers’ markups have left Egyptian consumers in disbelief.

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Social Media Backlash

Following the price revelations, social media exploded with reactions, as users shared their outrage. Many accused resellers of exploiting consumers’ desire for the latest technology, labeling their actions as greedy and unethical. The hashtag #iPhone16Egypt trended on platforms like Twitter and Instagram, with thousands of users voicing their frustrations.

“I was expecting a price hike, but this is just absurd!” commented one Twitter user. “How do they justify making us pay double or even triple the price?” others chimed in.

Comparing Prices to Previous Years

Many Egyptians also reminisced about the times when Apple products, though always considered premium, were still within a more reasonable price range. “I remember when I bought my iPhone 6 for EGP 8,000 – now, I can’t even dream of affording the iPhone 16,” said one commenter on a popular tech blog.

The sharp increase in prices isn’t new. Over the years, Apple products in Egypt have become increasingly out of reach for the average consumer. This trend is attributed to a variety of factors, including high taxes, import fees, currency depreciation, and, most importantly, the role of resellers who capitalize on the high demand.

 

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A post shared by Lovin Cairo | لوڤن القاهرة (@lovincairo)

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