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Before the UEFA Super Cup match between PSG and Spurs kicked off, something unusual happened. The stadium was filled with huge banners that read:
This striking message wasn’t the only thing that grabbed attention.
In a move that left many raising eyebrows, two Palestinian refugee children were invited to join UEFA President Aleksander Čeferin at the medal ceremony, thanks to a special invitation from the UEFA Foundation for Children.
Additionally, a powerful reminder of the ongoing crisis in Gaza appeared during the event: a photo of the late footballer Suleiman Al-Abed, who tragically lost his life in Gaza, was placed on the promotional poster.
This gesture was a stark message from UEFA to its European audience about the ongoing crimes committed by the Israeli occupation.
But that wasn’t all. UEFA also announced it was teaming up with humanitarian organizations to provide medical care, food kits, mental health support, and safety lessons to children in Gaza. UEFA’s social media echoed their commitment with the message: “Loud and clear.”
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The timing of these moves has raised eyebrows. UEFA, traditionally known for its focus on football rather than political or humanitarian issues, suddenly took a stand on a highly controversial subject.
The gestures were big, bold, and emotional, yet many couldn’t help but wonder: why now?
One of the UK’s most respected football journalists, Henry Winter, posed the question that was on everyone’s mind: Was UEFA’s sudden action a direct response to Mo Salah’s outspoken stance on the situation? and that’s what sparked “The Salah Effect”
The idea of the “Salah Effect” quickly gained traction after Mo Salah’s direct criticism of UEFA. Just days before the UEFA Super Cup, Salah had called out UEFA for its “tribute” to the late Palestinian player Suleiman al-Obeid.
Al-Obeid was killed in an Israeli airstrike while waiting for aid, and Salah questioned the authenticity of the tribute, demanding transparency from UEFA about Gaza.
His post on social media was simple, sharp, and impossible to ignore. He asked the tough questions: Where? How? Why did he die? Salah’s words were a powerful challenge to UEFA, urging the organization to be truthful about the situation in Gaza.
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His post quickly became a rallying cry, with many fans and observers backing his call for clarity.
As the banners appeared and UEFA’s humanitarian partnerships were announced, many couldn’t help but link these actions to Salah’s outspokenness.
Was UEFA’s sudden shift a result of Salah’s call for accountability? It’s certainly possible.
The timing was too close to ignore. Many fans and social media users began referring to it as the “Salah Effect”—a term that symbolizes the power of his voice in pushing for change.
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