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A Brand For Transgenders? Noor Hesham Selim Is Honoring His Father In The Most Meaningful Way He Could.
Noor Hesham Selim is honoring his father in the most meaningful way he could—by creating a clothing line that carries both purpose and love.
In a heartfelt TikTok video, Noor revealed that the brand is designed for people “like me,” sparking conversations online about representation, comfort, and acceptance for the transgender community.
A Struggle Turned Into a Vision
After his transition, Noor often struggled to find clothes that fit his body comfortably in traditional stores. What began as a personal challenge soon turned into a vision: to create clothing that truly catered to people with similar experiences.
Honoring His Father
When it came to naming the brand, Noor found inspiration close to his heart. He decided to call it Heshooo, a playful tribute to his late father’s nickname.
For Noor, the name was more than a label—it was a way of keeping his father’s memory alive and honoring the unwavering support he had given him throughout his journey.
A Father’s Unconditional Support
Noor’s father, the late actor Hesham Selim, stood proudly by his side when he first spoke publicly about his transition, offering a rare show of unconditional love in a society where being transgender is often misunderstood.
That moment became a symbol of acceptance, one Noor now carries forward through Heshooo.
Love and Support Online
Since Noor’s announcement, social media has been filled with admiration and encouragement. Many praised both his courage and his father’s compassion, turning Heshooo into more than just a fashion brand—it’s a legacy of love, bravery, and belonging.
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