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Filmmaker Karim ElSobkey has sparked an online debate with his bold plan to save cinemas amid the government’s new 9 PM early closure rule.
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His proposal is simple but strategic: cut morning and afternoon screenings and focus on just three shows — 6 PM, 9 PM, and a late-night screening.
Sobkey’s idea is about more than reducing the number of screenings. By concentrating audiences during peak hours, cinemas can reduce financial losses while maintaining operations. This approach aims to:
The goal is to strike a balance between operational efficiency and access to films, giving both audiences and cinema owners a better chance to thrive during a challenging period.
The goal is to strike a balance between operational efficiency and access to films, giving both audiences and cinema owners a better chance to thrive during a challenging period.
The plan has drawn mixed reactions online. Actor and singer Tamer Hosny publicly supported Sobkey’s proposal, emphasizing that flexibility could allow different businesses to adjust schedules while staying aligned with government guidelines. He added that, if coordinated well, the plan could benefit cinemas and the country as a whole.
However, not everyone agreed. Some viewers pointed out that morning screenings are the only time they can visit cinemas, especially parents or those with daytime free hours. Others argued that if all other businesses close early as well, adjusting cinema showtimes alone may not be practical.

Despite the criticism, many praised Sobkey’s idea as practical. Fewer screenings during low-attendance hours, combined with concentrated peak-time shows, could reduce costs while keeping cinemas operational.

Supporters believe this approach gives the film industry a fighting chance, ensures employees keep their jobs, and still allows audiences to enjoy films during high-demand hours.
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