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Amr Adib publicly apologized after receiving widespread backlash for celebrating Egypt’s goal during live coverage of a tragic traffic accident, marking a rare moment of accountability from the veteran broadcaster.
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The incident took place on his show El Hekaya while discussing the deaths of 11 people in a traffic accident on the Minya road.
During a live conversation with a journalist reporting on the tragedy, Mohamed Salah scored a goal in the Egypt vs. Côte d’Ivoire match. In a sudden outburst of excitement, Adib abruptly shifted the broadcast’s focus from the serious news segment to celebrating the goal.
Viewers quickly reacted to the unexpected transition, criticizing Adib for appearing insensitive and disrespectful toward the families of the victims. Social media exploded with comments questioning whether football should ever take precedence over human tragedy, with many calling out the stark contrast between the celebratory moment and the somber news he had been reporting.
However, Adib later took responsibility for his actions, issuing a formal apology to the families affected by the accident and to viewers who were witnessing the broadcast. He acknowledged that his reaction was inappropriate, emphasizing that it was never his intention to minimize the gravity of the tragedy.
Minimum custom amount to enter is AED 2
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