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A Personal Choice Turned Into A Public Journey As Emma Flicc Embraced Islam In The UAE
If you’ve been scrolling through Dubai’s social media feeds lately, you’ve likely encountered the infectious energy of Emma Flicc.
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Whether she’s documenting her “withdrawal symptoms” from Global Village or sharing the intimate details of her reversion to Islam, Emma has become a relatable, refreshing voice in the UAE’s digital landscape
Emma joined us on Lovin’ Meets for a Monday morning chat that was as heartwarming as it was high-energy!
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Sheikh Mohamed Bin Zayed’s Personal Eid SMS Captured Hearts Of Residents Across The UAEOne of the most profound chapters of Emma’s life recently has been her decision to revert to Islam.
While she had been curious about the faith back in the UK, even buying a Quran before the pandemic, moving to the UAE provided the immersion she needed to take the leap.
“I’m working on it. I’m not perfect. I’m human,” Emma shared candidly
She view’s her faith as a continuous journey rather than an end goal. Interestingly, despite a breakup during her transition, her faith only grew stronger.
“The irony was that we broke up and my faith increased. I’ve been praying more and experimenting with covering my hair. It’s a lifestyle element; you shouldn’t expect to be 100% perfect right off the bat.”
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If you’ve been on Instagram lately, you likely saw Emma’s GV chest moment
After posting a “withdrawal” video about missing Global Village (and specifically a sparkly traditional Mukhawar dress she regretted not buying), the GV social media team did the unthinkable!
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“They DM’d me and asked for a photo of the dress. I sent them one taken six minutes before I left the park months ago,” Emma laughed.
“A few days later, a literal chest arrived at my door. They had gone into the village, found the stall, got approval from the owner, and sent me the exact dress. Global Village team, get them a raise!”
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Beyond the viral social media moment, Emma is a powerhouse entrepreneur
Her business, Amara Bridal House, sees her assisting Khaleeji and Emirati brides on their big days. Emma describes herself as a “bridal absorber,” aka the person who takes on all the stress so the bride can remain chilled.
Her job has taken her behind the scenes of some of the region’s most lavish weddings, where she’s met everyone from royalty to pan-Arab superstar Nancy Ajram.
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Whether she’s navigating her first full Ramadan, “buzzing like an old fridge” over a surprise delivery, or shimmying in the corner of a royal wedding, Emma’s positivity is infectious.
She remains a staunch advocate for life in the Emirates, even during global tensions or stormy weather.
“We are in an incredibly privileged position here. I’m Team UAE all the way”
Want to follow Emma’s journey? You can find her on Instagram and TikTok at @emmaflicc_ for your daily dose of relatable Dubai life.
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