Fashion lifestyle store ICONIC has signed on Bollywood actor Varun Dhawan as brand ambassador.

Son of well-known film director David Dhawan, Varun’s two-year endorsement deal will see him represent the brand in various campaigns, including one set to release next month.

He was most recently seen in the Bollywood flick Dishoom, also starring John Abraham and Sri Lankan actress Jacqueline Fernandez.

Part of the Landmark Group (which also includes brands such as Splash, Lifestyle and Shoe Mart), ICONIC opened its first store in City Centre Deira in February 2010. Since then it has opened 20 outlets in the UAE, Kuwait and Saudi Arabia. 

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Update

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