It’s happening again, folks. Dubai’s getting one more absolutely stunning larger-than-life iconic tower.

The construction of Burj Jumeira has officially been launched

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, inaugurated Burj Jumeira, the new tower set to be built in the Al Sufouh neighbourhood of Dubai, earlier this week.

#Burj_Jumeira… a new landmark and exceptional addition to the #Dubai’s skyline@dubaiholding pic.twitter.com/4nf0gKBO27

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— Dubai Media Office (@DXBMediaOffice) January 31, 2019

Downtown Jumeira, which is being developed by Dubai Holding, is going to be the next major destination for tourists AND residents in Dubai.

Upon completion, the pedestrian friendly destination will have tons of towers and hotels, as well as unique food and beverage concepts, and world-class restaurants.

And at its center will be the Burj Jumeira

The Burj Jumeira is expected to stand 550 meters tall and will be strategically located opposite Sheikh Zayed Road in Al Sufouh.

The tower’s design is inspired by the harmonious ripples of the UAE’s desert sand dunes and its flowing oases.

Construction will kick off immediately as the first phase of the development will be delivered in 2023.