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DXB Entertainments, which operates Dubai Parks and Resorts, will begin a complete overhaul of the business in the coming months to cope with losses.
The company has been forced to divide into three parts in order to manage the business and assets more efficiently.
A second quarter review shows losses were six times higher than last year; a total of AED 286.2 million losses in Q2 of this year in comparison with AED 41.3 million in the same period last year.
Revenues in Q2 also saw a decline; AED 119.6 million this year versus AED 159.9 last year according to a report in the National.
One chief executive will oversee the three operations.
The report stated the company will focus on the pricing structure and international visitors in order to achieve a higher volume of visitors before year end.
Minimum custom amount to enter is AED 2
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