Shah Rukh Khan aka SRK is in Dubai again. Yes once again to shoot for another project with Dubai Tourism.

After the resounding success of the award-winning #BeMyGuest film, SRK is in the city for the second phase of the promotional campaign film to be done in collaboration with well-known Indian film director Kabir Khan.

“I am not an advocate for Dubai because I have done Dubai Tourism films, I genuinely like being in Dubai, I think it’s a really wonderful place, it’s a fantastic city. It has everything for everyone.”

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Shah Rukh Khan, Bollywood icon and superstar

#BeMyGuest has garnered 45 million views across multiple social media channels as well as 65 million engagements from around the world

It reached No.3 on YouTube’s worldwide trending list within 48 hours of its launch in December 2016

The film has also won international awards including the Grand Prix at the International Tourism Film Festival, “Tourfilm Riga” held in Latvia and the Diamond Award at ITB Berlin’s “Golden City Gate” tourism awards.

With millions of fans around the world faithfully following his every move, Shah Rukh Khan, or SRK, will continue his exciting journey in Dubai in his own inimitable style.

SRK was welcomed by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and they also took the opportunity to discuss future collaboration.