Dubai Launches ‘Bread For All’ Initiative For The Underprivileged

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The ‘Bread For All’ initiative will provide free bread to underprivileged workers and families in need at various times of the day

The Mohammed bin Rashid Global Centre for Endowment Consultancy (MBRGCEC), under the Awqaf and Minors Affairs Foundation (AMAF), just announced the humanitarian initiative today.

The user-friendly smart machine dispensers have been placed at several outlets across Dubai including branches at Al Mizhar, Al Warqa’a, Mirdif, Nad Alsheba, Nadd Al Hamar, Al Qouz, and Al Bada’a. They are pre-programmed to prepare fresh bread and provide it free of charge.

This project is the fruit of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Ruler of Dubai, who at the start of the COVID-19 pandemic emphasized that “in the UAE, no one sleeps hungry or in need”

The machine runs on the principle of “short-term community funding”. Contributors can donate to the noble initiative directly through the machine.

Additional donation channels…

…include the Dubai Now app, or via SMS to 3656 for an AED10 donation, 3658 for AED50, 3659 for AED100, or to 3679 for AED500. Donors may also opt to contribute to the initiative via the website www.mbrgcec.ae where they can specify the donation amount.

Those who wish their donations to have continued impact may contribute to the initiative by setting up the smart machine itself. For more information on that option, the initiative’s organizers can be reached via email on info@mbrgcec.ae or via phone on 0097147183222.

Saluting our benevolent leaders and their selfless, humanitarian initiatives!

via GIPHY

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