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While most holiday greetings are expected, a personal SMS from a head of state is a rarity.
When UAE President Sheikh Mohamed bin Zayed Al Nahyan’s name appeared on phone screens across the country this Eid, it wasn’t just a notification, it was a strategic and soulful reinforcement of the UAE’s one big family philosophy.
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The SMS wasn’t just a formal greeting; it was a digital hug to the millions of people, from residents to local families, who make up the country’s diverse social fabric.
By addressing everyone who “calls the UAE home,” the President reinforced the idea that in this country, you’re not just a resident; you’re part of the community.
The message wasn’t all just sweets and celebrations; it carried a powerful undercurrent of strength. The English version of the text highlighted the nation’s “resilience and strength,” specifically nodding to:
Social media was quickly flooded with screenshots of the message, with many residents expressing how seen and appreciated the gesture made them feel.
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