Zero Gravity has taken a clever step in looking to reduce its plastic consumption – and that of its patrons – with free water.

Serving it up in a large jar, the infused water is free, and has a sign next to it, stating ‘free of charge, free of guilt’.

It’s a) free, which is the best, and b) is reducing the amount of plastic bottles the venue uses.

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It would be great to see more businesses getting behind initiatives like this.

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