Dubai’s Roads and Transport Authority (RTA) is nothing if not cool.

They recently achieved a Guinness World Record of compiling the biggest awareness message by using, get this, Lego Blocks.

Now, this is what we call delivering a road safety message in STYLE!

By using more than 20,000 Lego blocks to write the awareness message “Your Life is worth more than a phone call” for Dubai drivers in both Arabic and English, RTA made the world record!

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Almost 140,000 Lego blocks were also used to make the plaque at the site of the event in Dubai Festival City.

How did the message come about:

We have achieved Guinness World Record in compiling the biggest awareness message in Lego blocks. For more details, visit: https://t.co/OuTQlDLinJ pic.twitter.com/U3B34dm6EN

— RTA (@RTA_Dubai) October 12, 2018

“The underlying objective of this achievement is to send a loud and clear awareness message to motorists cautioning them against the risks of using of using phones while driving,” said Eng. Maitha bin Adai, CEO of RTA’s Traffic and Roads Agency.

“Traffic studies indicate that the probability of traffic accidents where motorists are using mobile phones while driving is four times higher than those not using it.”

“We were keen to ensure that this awareness message is creative, attractive and has a global implication. It is intended to serve the Dubai Traffic Safety Strategy endorsed by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum this year, comprising four pillars highlighted by traffic safety. This event contributes to achieving RTA’s KPI in traffic safety and (0) fatality per 100,000 of the population.” he concluded.