Anyone who’s ever been involved in the pain of advert copy will understand this struggle.

You want an ad to be clear for the reader and at the same time including all the necessary info.

But we reckon something got lost in translation for this one; when info for Dubai Parks And Resorts discounts for Emirates passengers on an Emirates TV screen featured a 49-character URL… that’s not exactly reader friendly.

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A passenger spotted the gaffe and questioned whether anyone would remember this lengthy link to browse later

A 49-character URL that Emirates hopes you remember and tap into your phone’s web browser when you land ????????‍♂️ pic.twitter.com/e2Br4a75EW

— Rob McGovern (@RobMcGov) September 22, 2018

It’s like trying to add a click through link on an Instagram post…you just DON’T

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