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CNN is a globally recognised news and media brand with a popular video segment covering topical stories.
‘Follow That Startup’ covers exceptional startups on an international level and just shared the story of a young Dubai company that’s turning the kid’s snack industry on its head.
Why? Because it answered the demands of parents here in Dubai.
Fade Fit Kids snacks are the brainchild of Kris Fade, who speaks to an audience of more than one million every day on Virgin Radio. On air, he discussed an issue so many parents face; there simply wasn’t a good value, healthy kids snack on the market.
Follow the story here.
Last night was special. @CNN did a short story on #FadeFitKids A healthy snack company I founded with my daughters only 17 months ago. Thank you for all the support. More to come. #FadeFitKids #HealthyWholesomeDelicious pic.twitter.com/pob3aeoMdI
— KRIS FADE (@krisfade) September 24, 2019
Balancing a busy radio career, fatherhood and a new startup is no easy task, however, his daughters have been involved in every step of the process since the inception of the business. And if they choose to, this is a business they can take over one day. Kris is also confident about positive future developments of the company thanks to his in-house taste testers!
Fade Fit Kids snacks are healthy and affordable and made with no added sugar, no preservatives and no peanuts. And there’s more to come… Kris revealed the brand is currently working on multi-vitamins… Watch this space!
Always amazing to see local Dubai business celebrated on an international stage.
Minimum custom amount to enter is AED 2
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