Cafes, hotels, restaurants, even meals are now designed with Instagram in mind.

The prettier it looks, the more likely you are to snap a pic, which in turn becomes free advertising for the venue.

And a hotel that’s got sharable #gramgame to a T? Five, Palm Jumeirah. You’ll find eye-pleasing design features in every nook and cranny of the Palm hotel but now its sibling has just opened in JVC and Five Palm, plus every other hotel in Dubai has serious competition.

Featuring 269 pools, Five Jumeirah Village looks like something you’d find in LA

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Rooms and suites come with your own private pool… can you even?!

The Dubai hotel scene is increasingly competitive with so many design and lifestyle lead hotels in the game, offering a private pool in EACH room makes this newbie truly stand out. As you can imagine, the hotel will also feature some pretty swish restos, a state-of-the-art gym and more.

Every room has been designed to give you that penthouse vibe and even the bathrooms have floor-to-ceiling views of Dubai

Who wouldn’t want a dip in this tub!

Ready for this