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Jo Malone CBE Reveals Skydiving In Dubai Helped Her Overcome Anxiety And Rebuild Her Life
Jo Malone CBE, the creative powerhouse behind some of the world’s most recognisable fragrances, joined The Lovin Dubai Show to share her story of humble beginnings, hard-won success, and fearless reinvention.
From blending scents in her kitchen to becoming a global household name, Jo’s journey is the ultimate story of vision, perseverance, and creative passion
Before the sleek packaging and iconic branding, there was Jo — a young entrepreneur with a dream and a talent. What started as a passion project in her London kitchen quickly became a phenomenon, with the name “Jo Malone” transforming into a global symbol of sophistication and scent. The name Jo Malone London became more than a perfume label; it became an experience. She has since left Jo Malone London and is now the founder and creative director of Jo Loves!
Selling her namesake brand was one of the biggest decisions of her life. It marked both the end of an era and the beginning of something new. Letting go of the company that carried her name was deeply emotional, but it also gave her the freedom to rediscover her creativity — and eventually, to start again.
Jo’s journey wasn’t without challenges. After a cancer diagnosis, she faced one of life’s toughest battles
But that experience reshaped her outlook and reignited her drive to create. She came back stronger with Jo Loves, a brand born from resilience and creative renewal. It’s bold, experimental, and deeply personal, a reflection of who she is today.
Now, Jo calls Dubai home. It came about when she jumped from a plane with Skydive Dubai. Since then, she’s never looked back. For her, Dubai represents possibility, a place where ideas flourish and ambition is celebrated.
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