Dubai rich kid Rashed Belhasa has been making international headlines of late.

No stranger to the spotlight, many celebs who visit town are keen to visit his family’s private farm that comes complete with exotic wild animals.

But it was his latest vlog, which featured a Ferrari covered with a Louis Vuitton and Supreme logo, that had tongues wagging for all the wrong reasons. The internet was not loving this overt display of wealth….

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But Rashed doesn’t comment on press, and as his recent Insta stories suggest, he’s busy building his brand.

The Money Kicks store is now open for business

The store is not fully stocked yet (Rashed is a huge fan of fancy sneaks, so we’re holding out to check out the kicks) but the backpacks are ready for sale, and we have to admit, they’re pretty decent.

Bags are priced in USD and range between $70 and $140

The lifestyle brand ‘Money Kicks’ will soon sell t-shirts, hats and accessories

Check out the site here

Here’s the video that got everyone talking…