There has been a lot of chat in the past week about the introduction of VAT, some have questioned whether we should pay taxes at all and whether we are getting anything in return. To put that notion to bed, it’s the investment the Government has made in the country and why the majority of the population are here in the first place. That investment is one of the main reasons why Dubai’s Economy has a strong outlook over the coming years.

We’ve written before about why adopting a ‘Think Like Locals’ approach by immigrants here is good for everyone. Part of that is by thinking of Dubai as our home. An advertising campaign currently running at DXB by Dubai Properties captures this perfectly. 

The slogan says ‘WELCOME BACK HOME’ | ‘MAKING DUBAI A HOME SINCE 2004′ | DUBAI PROPERTIES’

The idea came from the feeling we get when we land at the airport… 

“…someone was asking me if I was going home for the holidays, and it made me scratch my head. Especially cuz when we all fly back into Dubai and we hover above the city, we also somehow feel inside that it’s home. It’s time we start calling it home”

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Richard Hol, Executive Creative Director, Nomads

The campaign for Dubai Properties was created by Nomads advertising agency