Everyone’s Invited To The adidas Family House Pop-Up At Dubai Mall Lagoon

Everyone’s Invited To The adidas Family House Pop-Up At Dubai Mall Lagoon

Come one, come all… how epic is this?!

adidas has launched a Family House at The Dubai Mall lagoon and it’s legendary! Looking like a retro cookie-cutter home both inside and out, the Family House is in fact a 300sqm floating experiential retail experience.

Visit now while you can! The Family House will feature a lineup of global and local ambassadors, but it’s only around for the duration of the World Cup, so get there ASAP.

Grab your keys- Expect cool adidas activations happening at Dubai’s most iconic location until December 18

GOATS ONLY! Unlock one of the coolest AR stunts this year feat. Messi and Benzema at the foot of the Bur Khalifa

Want to see the legends play up close? Using OMB augmented, adidas revealed an epic stunt that anyone can check out right now. Unlock the activation by visiting the Family House and scan the QR code to see the greats including Messi and Benzema playing ball. Goals!

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The important bits:

Find the adidas Family House at The Dubai Mall lagoon until December 18

adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship, the UEFA Champions League & Major League Soccer. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus, as well as top Federations such as Germany (DFB), Spain (RFEF), Belgium (RBFA), Argentina (AFA) & (as of January 2023) Italy (FIGC). adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Karim Benzema, Catarina Macario, Jude Bellingham, Vivianne Miedema, Trinity Rodman, Jennifer Hermoso, Serge Gnabry, Pedri, Joao Felix, Lindsey Horan & Wendie Renard.

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