Ramadan has been a time for reflection and a time for giving. It’s a time to appreciate the blessings we have in our lives and to share them with others. And that’s exactly what the Dettol Middle East team did this year. They launched their #BagsofBlessings campaign in partnership with Noon Minutes, and it was a MASSIVE success.

Noon drivers were the unsung heroes of the campaign, with their Dettol-branded uniforms and bikes, they helped to spread the blessings of Ramadan. Every Noon order was delivered in a customized Dettol Bag of Blessings, and consumers also participated in a social activation #Shareyourblessings to pass on these blessings to their loved ones.

But it wasn’t just the customers who were getting in on the giving… the Dettol team surprised the Noon delivery riders with local dishes from their home countries for a taste of home away from home

These riders work hard throughout the year, but especially during Ramadan, ensuring that packages and Iftar meals arrive on time, often breaking their own fasts on the roadside. This Iftar was more than just a meal; it was a gesture of how much their tireless efforts are valued and appreciated.

Every act of kindness counts, so we should always strive to be kind and compassionate toward others, especially during these trying times.

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So, as we step into the new month, let’s take a moment to reflect on the blessings in our lives and how we can share them with others

Follow the example of the Dettol Middle East team and make a difference in the lives of those around you.

After all, it’s not just about the gifts we receive, but the gifts we give that truly matter.