Dubai was alive and kicking in more ways than one last weekend and with that came a big announcement…

The Middle East’s biggest annual fitness and wellness extravaganza rocked this year with a whopping 10% increase in attendees, when a jaw-dropping 36,010 fitness enthusiasts visited the Dubai World Trade Centre over three electrifying days.

& Hold on to your kettlebells because, after the stellar success, Dubai Muscle Show, Dubai Active, and Dubai Active Industry made a big announcement regarding its return in 2024!

In 2024, the fitness expo will have a new home in Expo City!

600 inspirational athletes and health and fitness influencers from around the globe came together for the event

In cahoots with the Dubai Sports Council, the 2023 edition showcased 600 awe-inspiring athletes and health influencers from across the globe. The fitness galaxy aligned as the exhibition seamlessly brought together all things fitness – think epic headliners, mind-blowing events, inspirational talks, meet and greets, world-renowned competitions, free Actiph Water, and a schedule packed tighter than your favorite protein bar.

The thrilling classes and Q&A sessions stole the show

Dubai Active offered heart-pumping group fitness classes at the new Optimum Nutrition Arena. Imagine sweating it out with fitness royalty like Kayla Itsines, Krissy Cela, and Kelsey Wells. But it wasn’t just about the burn – attendees soaked in meet and greets, photo ops, Q&A sessions, and a night to remember with James Smith, the world’s fastest-growing online personal trainer, who shared a stage with the one and only Chris Williamson.

5-time Mr. Olympia winner Chris Bumstead joined fitness legends at Dubai Muscle Show

Dubai Muscle Show’s halls hosted legends like Chris Bumstead, Big Ramy, Dexter Jackson, Ronnie Coleman, Phil Heath, Hadi Choopan, and Kai Greene, blending muscle and fame.

Featuring meet & greets, Optimum Nutrition powered Q&As, and Chris Bumstead’s Raw Talk Series, giving visitors an insider’s view of his journey to five-time Mr. Olympia champ.

The Dubai Muscle Classic, the Middle East’s premier bodybuilding competition, crowned winners across categories, adding intense energy to the muscle-packed event!

400+ Exhibitors, 40 Countries… This was a truly global fitness event

The 2023 edition boasted the largest assembly of exhibitors to date, with over 400 representing top-tier sports nutrition, fitness, wellness, and bodybuilding brands from a whopping 40 countries. It was a fitness shopping spree like no other!

More than just an event; it was a celebration of health, wellness, and global unity. And guess what? The fitness party is just getting started! Mark your calendars for 2024, pack your workout gear, and get ready to flex in the heart of Expo City!

Lovin Dubai was a proud media partner of this event!

 

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