Dubai’s Daring Designer Hala Al Shammari: Redefining Sexy and Shattering Stereotypes Globally with Her Own Label!

Hala Al Shammari, raised in Dubai, is a fashion designer and founder of homegrown fashion label BY – HALA.

Hala’s journey started in university, shaping HALA’s unique identity by creating an eight-look collection Hala took the initiative to design for women, aiming to boost their confidence.

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Her designs are a reflection of her identity and heritage. In addition, Hala’s upbringing as a third-culture kid in Dubai influences her creative perspective and design philosophy. She views her items as a perfect blend of boldness and timelessness. Before launching her business, she worked as an editorial assistant at Al Tayer Group.