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Keep a box of tissues handy, because I promise you this wholesome gesture WILL make you tear up.
In a world so full of negativity and trolling, it’s simply heartwarming to come across pure and thoughtful acts of kindness such as what Malabar Gold & Diamonds did for a sweet young lady.
Touching the hearts of thousands in the UAE, the video shared by the Indian jewellery brand went viral overnight with thousands of comments praising the brand and its ethos.
Namreda Arakkal commented:
She was studying in Canada until the sudden onset of the disease compelled her to relocate to India. She documented her entire ordeal via her IG account. Watch it here.
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Upon learning of her desire to dress up in bridal costumes, and model in Malabar’s iconic jewellery, the brand got in touch with Dhanya and gave her the opportunity to live out her dreams, no strings attached.
Malabar co-opted Dhanya into their ‘Brides of India 2021’ campaign as a special Bride of India. A photoshoot was organized, as per her wish with the dress, makeup artist and jewellery of her choice!
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This video has received over 1.3 million views within a day! Her story is reaching more and more people every day, her positivity and courage are becoming an inspiration for many of us and we are glad that we hail Malabar Gold and Diamonds for this pure act of goodwill!
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Putting women at the forefront of their campaign, the video shows gleaming brides really leading the way and unafraid of making bold statements. Brides all over the world deserve this and Malabar aren’t just talking the walk, they’re walking the walk!
Minimum custom amount to enter is AED 2
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