How Pepe’s UK Chicken Craze Went From One Students Uni Obsession To A Growing Chain Of Outlet’s In Dubai
How Pepe’s UK Chicken Craze Went From One Students Uni Obsession To A Growing Chain Of Outlet’s In Dubai
Today we’re joined by Sohaib Masood, the CEO & Master Franchise Partner of Pepe’s Piri Piri.
Mr Masood has successfully brought one of the UK’s fastest-growing flame-grilled chicken chains ‘Pepe’s Piri Piri’ to the UAE, where it has been experiencing tremendous success. During his university years in London, Mr Masood developed a love for food and dining out. It was there that he discovered Pepe’s restaurant where he almost ate it every day. The unique flavours kept him going back for more. He was a loyal fan long before becoming the brand’s franchisee.
The podcast discusses the story of Pepe’s Piri Piri, the marketplace and competition, and plans for the future
Listen to the full story with the links below or subscribe to Smashi to watch.
