Emirates NBD Egypt has become the official shirt sponsors of Barcelona, one of the biggest football clubs in the world. 

Emirates NBD is one of the leading banks in the GCC, will be very family to people of Dubai. They entered the Egypt market with the 2013 purchase of BNP Paribas.  

Barcelona Prestige 

Barcelona famously was one of the last clubs in the world to accept shirt sponsored on their iconic striped top. 

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There was some controversy lately over old shirt sponsors The Qatar Foundation, however that contract had expired. 

The 3-year partnership will likely see lots of new support from North Africa for Barcelona 

“We are very pleased to have signed this sponsorship agreement with one of the world’s leading football teams. This deal forms part of our aim to promote financial inclusion in our country. It is a new opportunity to introduce innovative services for our customers from all parts of society”.

Statement by Fuad Mohamed, Chief Operating Officer of Emirates NBD Egypt

Barcelona announced the partnership on their Twitter profile

Emirates NBD Egypt, new FC Barcelona Regional Sponsor: https://t.co/MOPyTksypo pic.twitter.com/9aNLXiuyXf

— FC Barcelona (@FCBarcelona) July 6, 2017

Messi signs new long-term contract

This week star player Lionel Messi signed a new long-term contract with the club, all but securing his career with one club. 

This is a promising sign for the new sponsors that Barcelona’s success on the pitch is set to continue. 

???? President Bartomeu on the great news that “the Leo Messi story at Barça is continuing” ???? https://t.co/x9UM3ffHZC #ForçaBarça pic.twitter.com/0Igfm0jEC9

— FC Barcelona (@FCBarcelona) July 5, 2017

The bank in the UAE has partnered with football clubs before, offering Manchester United themed credit cards.