The launch of the Samsung Galaxy S9 and S9+ has been announced, and what better way to grab attention than to light up the world’s tallest building.

Following on from brands like Cartier and Tiffany, Samsung stole the show with the Burj Khalifa immersive light show this weekend.

There was an interactive zone on site for attendees to give them the chance to try out the new model but for most attending, just the show itself was good enough.

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The Burj really looked beautiful in blue…

Watch the full show here

@Samsung #GalaxyS9 pic.twitter.com/4tNNpLKEqt

— Abdullah83 (@AissaAbdullah) March 2, 2018

The big moment

The heads of Samsung Gulf Electronics were there to activate the launch along with Virgin Radio Dj, Brent Black who said a few words

Ms, Heesun Kim, Vice President Marketing Optimization Group, Samsung Electronics, Mr. Sungwan Myung, President of Samsung Middle East and North Africa Mr. Chung Lyong Lee, President at Samsung Gulf Electronics were in attendance for the big occassion.