Usually when popular brands change their logos, everyone turns into a design critic. People have become familiar with the brand, so not wanting change, they rush to criticize the logo design. Recent designs by Airbnb, Uber and Instagram spring to mind. 

Today, popular car sharing app form the Middle East, Careem, introduced their new logo design and branding.

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A post shared by CareemUAE (@careemuae) on Sep 18, 2016 at 2:00am PDT

Careem had already changed their logos in 2013 and 2015, and now they have done it again.

But everyone seems to like it!

Careem’s new logo is a wink.

You wink and the car is next to you, boom! pic.twitter.com/TabbkYRUPX

— Kriks ???? (@krikOrianm) September 18, 2016

What can I say, my favorite transport dudes new logo got swag. https://t.co/HAGHk2c6Pk @CareemQAT

— Cristobal Galit Jr. (@crisgalit) September 18, 2016

#Careem new logo is awesome

— Rakesh Ramesh (@rakeshtparayil) September 18, 2016

Woah.. Check out @CareemQAT‘s cheeky new logo #Careem
Loving it!! ????https://t.co/TOcWYqe5Fk

— Muhammad Nasir (@MoAwesomeSauce) September 18, 2016

They even got a custom Twitter emoji for the day, this is pretty awesome!

Loving the #careem custom Emoji! #betterthanever

— Elias Nemeh???????? (@eliasnemeh) September 18, 2016

Shoutout to @GoCareem, always there to represent innovative local players!
Check their custom emoji #Careem#betterthanever

— Benjamin Ampen (@bampen) September 18, 2016

Careem were happy with themselves, and decided to celebrate the launch with a wink!