We didn’t choose the mug life, the mug life chose us. The coffee addiction is in full force and is looking pretty steep for next year. As in 411 million AED steep. Zagat the publisher of consumer-generated survey information, predicts that the domestic coffee consumption in the UAE will rise to a value of 411 million AED in 2017. And to celebrate/hide our shame, The Middle East and North Africa’s most talented baristas are preparing for the ultimate brew-off at the Speciality Food Festival 2016. The baristas will go back to their beans to prepare Turkish coffees in it’s most traditional form, the centuries-old art of long-pot brewing. 

“Having debuted last year, the MENA Cezve/Ibrik Championship has emerged into a highly sought-after accolade for regional baristas. It’s very apt the competition has taken on such significance as the traditional Ibrik method of coffee preparation actually started in this region back in the 14th century,” explained David Veal, SCAE’s Executive Director.

And it’s quite a step up from our zombie-mode morning brew

What you need to know

The Speciality Food Festival runs from 7-9 November at Dubai World Trade Centre (DWTC).

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