One of Dubai’s favourite cafes, Tom & Serg is opening up its second location in a rather unusual location – inside a VOX Cinema. 

The outlet will be at Mall of the Emirates’ VOX Cinema, and serving up the Tom & Serg-style nosh. 

The menu will be slightly different from the Al Quoz outlet, in that it will be cinema-friendly treats like pastries, coffees, and a grab’n’go section but will still be equally as delish. 

And to celebrate the launch, on Thursday, the outlet will be giving away free coffee to the first 500 people who visit! The catch, that visitors will need to be seeing a movie to avail the deal. 

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Tom & Serg is the first outlet opened by Tom Arnel and Serg Lopez, owners of Bull and Roo. 

They also own Common Grounds – also located in MOE, as well as Sum of Us in World Trade Centre and Muchachas in Safa Park.