Two days ago Dubai work up to another video going viral, this time of a human catapult attempt from one rooftop to another. The stunt cut off as it looked to have gone wrong. Many debated whether it was real or fake, with most savvy observants claiming it was an ad, but by whom? Who was the brand behind it. 

Fast forward 24 hours and we saw the release of the new Careem logo…. 

… which most people liked.

Recommended

Lovin’ Life With Farhana Bodi: It’s Time To Meet The Real FarhanaJab-Cross-And-Grab Your Tickets For The Awaited Fitness Expo Dubai Active 2024!Dubai Resident Warns of Nanny Recommendations on Facebook

View this post on Instagram

A post shared by CareemUAE (@careemuae) on Sep 18, 2016 at 2:00am PDT

Fast forward another 24 hours, and it emerged that Careem have pulled off the stunt. 

You got punked Careem-style! Come on, we had to launch with a BANG! 😉 Welcome to Careem 2.0 #yallaletsGO pic.twitter.com/17WbENBPAR

— Careem UAE (@CareemUAE) September 19, 2016

The stunt points to the fact that there is a #BetterWayToGetAround, it all makes sense now! Well done Careem.