American company Tiffany became the third brand to illuminate The Burj Khalifa last night, following Jaguar and Cartier. The campaign was titled New York meets Dubai, and the event that they hosted under the Burj had a very New York appeal to it. The famous Fifth Avenue store brought its trademark colors to the world tallest building. A bit of trivia for you, this egg shell blue was first seen on the cover of Tiffany’s blue book in 1845. It is trademarked pantone shade no 1837!

The moment Tiffany lit up the Burj to the sound of Alicia Keys ‘New York’

Even the entertainment had a New York feel about it with the theme song from the Hairspray musical being performed

It was very much a social media activation 

Pretty much all the Dubai fashionistas and social media influencers were at the event

They were more interested in getting their photo taken with the Tiffany wall than with the Burj Khalifa!