Two days ago Dubai work up to another video going viral, this time of a human catapult attempt from one rooftop to another. The stunt cut off as it looked to have gone wrong. Many debated whether it was real or fake, with most savvy observants claiming it was an ad, but by whom? Who was the brand behind it.
Fast forward 24 hours and we saw the release of the new Careem logo….
… which most people liked.
Fast forward another 24 hours, and it emerged that Careem have pulled off the stunt.
— Careem UAE (@CareemUAE) September 19, 2016