With the advent of blogging becoming a mainstay profession, many noted brands are increasingly relying on influencers to promote their service or product.

Armed with monumental pageviews and tons of likes, a plethora of bloggers have become influencers in their own right. Whether they really influence anybody is a discussion for another day, but the fact remains that it’s not completely unheard of an influencer/blogger replacing legit celebrity as a brand ambassador.

Yas Mall recently had a mega sale for upto 90% off this Eid and they roped in bloggers such as Mo Vlogs and Abdullaziz Baz to make some noise for the campaign.

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They even released a video featuring these two influencers on their social media page

العد التنازلي لتخفيضات ال 24 ساعة في ياس مول الكثير من المتعة والجوائز لمدة 24 ساعة والجائزة الكبرى سيارة تسلا X. pic.twitter.com/e6WLXP9crB

— Yas Mall (@yasmallad) June 10, 2018

But what followed was a surge of angry responses by general public.

People heavily panned their choice of featuring influencers, particularly Mo Vlogs, for this campaign.

Many took to Twitter to voice their displeasure

Was gonna go to the mall but since that guy mo vlogs is your ambassador then il take my business somewhere else

— Dubai Red (@Faisal_Shalash) June 12, 2018

They were particularly unhappy about seeing Mo Vlogs in the video promoting their mega sale

I blocked this guy on YouTube now I need to block him here as well

— superflygooner (@superflygooner) June 12, 2018

Some of the comments were particularly nasty

Mo is looks more like this pic.twitter.com/4bJlq97VbE

— Gameshark ???????????????? (@GamesharkME) June 12, 2018

They want Yas Mall to find better brand ambassadors

Find better brand ambassadors please

— the human form of the ✨emoji (@GreyCybunny) June 12, 2018

Ouch

I cancelled all of my future visits to Yas island after seeing this pathetic guy in your ad

— أحسن واحد (@kaaf215) June 13, 2018

The barrage of negative tweets continued for a while

Cant u find a good presenter?

— ⓖⓞⓗⓐⓡ (@GoharRauf) June 14, 2018

If we gonna come to the mall, the plan already cancelled after I saw this guy advertising for u!!! Choose better people for such things!!

— Ad e Di (☝️TOTTI☝️) (@Ad_e_Di) June 13, 2018

Those 2 are your advertisement faces?! Not coming anymore. The most hated faces online!

— Question Everything (@soaalamri) June 13, 2018

Although Yas Mall hasn’t replied to any of the comments on their video, they have continued to push the video on Twitter as a promoted tweet

What do you guys think?

Are influencers really influential? Was the criticism on Yas Mall’s latest campaign justified? Let us know in the comments below.