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It’s the Year of Giving, and DEWA, the Dubai Electricity and Water Authority are not forgetting our feathered friends.
Adorable bird baths are popping up all over the city in line with a new Tyour Al Khair initiative which aims to feed the birds in Dubai.
This is just one of many initiatives aimed at establishing the concept of giving back within the community, and this is one we can all get involved with easily.
The idea behind the creative project is to get people involved using their social media channels. Basically if you see a box, snap a pic and post it with the #Tyour_Al_khair_DEWA tag, and the best photo will win a ‘valuable award’. Not sure about you, but we’re definitely curious about this one.
The winning photo will be announced on DEWA’s official social media accounts, and will be published in Al Masdar magazine, issued by DEWA according to the Dubai Media Office.
“In line with the Year of Giving, under the directives of HH Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, and to implement the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in establishing the concept of giving as a community philosophy involving all sectors of society in the UAE, we have adopted 27 community initiatives within the framework of 12 major programmes, and the three themes of the Year of Giving.
The work is being implemented, in collaboration with leading local and global humanitarian institutions. Tyour Al Khair initiative is one of the pioneering initiatives, whereby DEWA aims engender the Islamic values of compassion for birds and animals, and other aspects of charity. We learned from our Prophet (PBUH) that there is a reward in serving every creature in need.
We are keen to promote these lofty meanings among the UAE community, in order to be an example and a practical model among the nations that seek to encourage their children to do good, and establish the rules of charitable and humanitarian work among them,”
HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.
Minimum custom amount to enter is AED 2
By donating, you agree to the Privacy Policy and Terms of Service