The world’s tallest building is doing its bit for breast cancer awareness month.

Starting tomorrow, the Burj Khalifa will be illuminated in pink every Thursday, Friday and Saturday. But, that is not the only thing happening there.

If you buy any item from At the Top, Burj Khalifa retail stores this month, know that AED 1 will go to the Al Jalila Foundation. Founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the foundation is dedicated to changing lives through early detection, facilitating medical treatment and research for the disease in the UAE.

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Another way to show your support is to wear pink. Visitors are being encouraged to don the colour when they visit Burj Khalifa this month.

Click here for more information.

A message to all women:

Here’s what the building will look like:

Also read: a Dubai girl is walking 98km this month and it is for a brilliant reason.