All hail TikTok!

The app that’s catching eye-balls all over the globe with raw and predominately native content, advertisers have been slow to jump on the bandwagon… but true to form, Dubai is ahead of the curve.

After TikTok introduced a #ThisIsDubai challenge and the video views are insane!

Proving the power of the social media app, which allows users to upload short lip-sync, comedy, and talent videos, the challenge was a partnership with Dubai’s Department of Tourism and Commerce Marketing and impressively, the #ThisIsDubai tag racked up 72 million views to date.

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In total, the #TikTokTravel global campaign racked up 1 billion views but the TikTok scene in Dubai is heaving right now with a number of local stars finding their breaking through moment on the app.

The layout of the app lets you search the top-tagged videos

Users regularly share videos across more than one platform – this Dubai influencer has one of the top viewed #thisisdubai videos

https://www.instagram.com/p/ByZ_wO8hM8A/

Her lip-sync and dancing videos have helped her gain 3.4 million followers and 43.1 million VIEWS on TikTok alone

https://www.instagram.com/p/B0TXTjQBnT7/

A quick scour of the international TikTok page proves there’s no set-format for top videos

The most-watched video today? This…

https://www.instagram.com/p/B0tm6jnn9hh/