Emirates and the National Basketball Association (NBA) have jointly announced a significant global marketing partnership, set to span multiple years. Under this agreement, Emirates assumes the prestigious role of the Official Global Airline Partner of the NBA. Additionally, Emirates secures the distinction of being the inaugural title partner of the NBA Cup, formerly recognized as the NBA In-Season Tournament, as well as the pioneering referee jersey patch partner of the NBA.

In its capacity as the primary title partner of the Emirates NBA Cup, the esteemed airline will prominently feature a co-branded Emirates NBA Cup event logo. Furthermore, they plan to extend collaborative promotional initiatives across the NBA’s extensive global social media network and will prominently display them through in-arena signage during the Emirates NBA Cup Semifinal and Championship games, starting in the upcoming season.

It’s been announced that starting this Sunday at the NBA All-Star Game, you’ll see the Emirates logo on every NBA referee jersey.

Emirates is now the Official Global Airline Partner of the NBA

 

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Emirates is getting in on the action with NBA fans worldwide! They’re partnering up for certain preseason and regular-season NBA Global Games, as well as diving into the league’s fun fan events like “NBA District” and “NBA House.” Plus, here’s the kicker – fans flying with Emirates can catch all the NBA action right from their seats! That’s right, they’ll have access to NBA content on Emirates flights through the airline’s inflight entertainment system. Get ready for some serious hoop entertainment.

Find out more here!!