You’ve probably heard of the banana story, you know, the one that’s reportedly sold for US$120,000 at Art Basel in Miami.

The story has been told and retold time and time again in a span of two days, it seems, creating a debate on whether or not a banana duct-taped to a wall is worth this much money or if it can even be considered- as art.

But leave it to UAE’s marketing geniuses to take on this opportunity and use it for good. Hardee’s UAE released their version of the banana on the wall, with a burger duct-taped to a wall, to promote the offer of their burger prices.

Hilarious….and smart.

Recommended

Why NOW Is The Perfect Time To Upgrade To A Large ScreenMohanad Al Hattab Sparks Hilarious Feud With Jollibee And Influencers Are Joining In!WEEKEND HOTLIST: 12 Things You Need To Do In Dubai

The banana:

https://www.instagram.com/p/B54RQDsl5pb/

The burger:

https://www.instagram.com/p/B50O009Jrw2/?utm_source=ig_web_copy_link

People are loving the smart marketing tactic

Now that’s one way to take advantage of a viral moment!

The marketing guy needs a promotion, for sure

The banana story has gone SO viral, merely typing the hashtag #banana will lead to hilarious posts…

Clearly, the story has inspired many to take on the moment and recreate it in their own way.

https://www.instagram.com/p/B521Ra2ga3o/

I mean…

https://www.instagram.com/p/B54XllMlOBx/

Even makeup brands have done the most…

https://www.instagram.com/p/B54LO-Wp0s0/

Who knows when all the madness will end?