It might be hard to break out of the shadow when ultimate entertainer and showman Will Smith is your dad, but his son Jaden is making a good job of it, in more ways than one.

Creating his own fame when he first appeared alongside Will Smith in ‘The Pursuit of Happyness’ in 2006, Smith has gone on to carve out his own musical career, but he’s in town for an entirely different reason.

Smith, founder of the innovative and sustainable North American brand JUST Goods was spotted at Gulfood, the Middle East’s biggest foods & beverages exhibition, and there’s talk of his water brand, JUST Water becoming available in the UAE.

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JUST Water is a responsibly-sourced 100% spring water product packaged in paper-based bottle.

People lined up for a snap with the star

And on the streets of Dubai

Expect to see this bottle around Dubai

And ICYMI – two of the world’s funniest men are here for JUST