Samsung Rolls Out ‘You Deserve More’ Campaign, Urging Users To Move Beyond The “Ordinary.”

Time to break up with your phone…

We’ve all been there: stuck in a relationship that’s comfortable, familiar… but kind of boring. Except this time, it’s not about a person — it’s about your phone.

Samsung’s new regional campaign, cheekily titled #YouDeserveMore, plays on that exact feeling. Imagine someone sitting on the couch venting: “You never understand me… I feel stuck…” You’d think they’re breaking up with a partner, right? Wrong. They’re breaking up with their old phone.

The whole vibe is a call-out to anyone clinging to a device that hasn’t really surprised them in years. Why settle for “good enough” when there are shinier, smarter, more fun options around?

Sis, do better!

Think… slick and AI-forward energy

Enter Samsung’s latest show-offs: the Galaxy Z Fold7 and Galaxy Z Flip7. Think AI-powered tools, slick cameras, and designs that actually turn heads. It’s basically the “new person after a breakup” glow-up — but in gadget form.

The campaign leans all-in on that energy, with a hero film, creators putting their spin on the breakup theme, and even incentives to help people switch. Nervous about moving on? They’ve got Smart Switch to drag all your photos, playlists, texts, and random screenshots (yes, even the ones you forgot about) onto your new device without stress.

It’s time to drop a new click on your feed featuring your new pocket bestie

And if you’re still hesitant, there’s even a “Try Galaxy” app that lets you test out the Samsung Galaxy experience on your current phone — like peeking into your future relationship before you commit.

At the end of the day, it’s less about leaving something behind and more about realizing, well, maybe you really do deserve more.