Snapchat has announced it is rolling out locally produced content on its shows channel, meaning LOADS of fab UAE, and Mid-East content is being shared and watched on its discover channel.

It means content will be more catered to the region, with informative videos, fun stories and news all distributed on Snapchat Discover.

There’s both local English and Arabic content, and Lovin Dubai is even on there!

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Snap has partnered with 20 partners within the Middle East

Including Lovin Dubai, MBC Group, Vice Arabia, Goal.com, Gulf News and Rotana Media Group.

Head of international content partnerships at Snap, Rami Saad said the Middle East is a highly engaged market for Snap: “We saw a 54% increase in time spent in Discover from April to September of this year. From the sneak peek we’ve had of these shows, I have no doubt Snapchatters are going to love them.”

Two series – Interns Try Out and Blessed In Dubai will roll out episodes

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